Current News/Innovations

In a bid to give advertisers more flexibility and control to buy video ads to meet their target audience, Facebook has introduced an option to deliver ads on in-stream placements in videos on the social networking platform. The move also gives advertisers an option to specify whether they would like their in-stream ads to appear on Facebook itself or across the range of websites and apps in Facebook's Audience Network ad network product, a Facebook blog post said late on Thursday. The move comes after advertisers told Facebook that they wanted more control over where their ads would appear in News Feed or in-stream during a video. The company last week launched "Watch" - a platform where it plans to surface original video series from a wide range of publishers and content creators. On both Facebook and Audience Network, more than 70 per cent in-stream video ads up to 15 seconds in length are watched to completion - most with sound on. "Using ...

After Facebook launched three updates earlier this year to reduce clickbait content on its platform, the company has announced two more updates to limit video clickbait posts from appearing in the News Feed . Video clickbaits are those posts that have fake video-play buttons embedded into an image, and videos of a static image. "Publishers that rely on these intentionally deceptive practices should expect the distribution of those clickbait stories to markedly decrease. Most Pages won't see significant changes to their distribution in News Feed," Facebook engineers wrote in a blog post . According to a report in the Verge on Thursday, Facebook's algorithm actively promotes videos, especially longer ones, but spammers have exploited this to trick users into clicking links to low-quality websites and those with malicious ads. The company will start demoting the clickbait posts that feature fake play buttons in next few weeks. ...