Current News/Innovations

In a bid to give advertisers more flexibility and control to buy video ads to meet their target audience, Facebook has introduced an option to deliver ads on in-stream placements in videos on the social networking platform. The move also gives advertisers an option to specify whether they would like their in-stream ads to appear on Facebook itself or across the range of websites and apps in Facebook's Audience Network ad network product, a Facebook blog post said late on Thursday. The move comes after advertisers told Facebook that they wanted more control over where their ads would appear in News Feed or in-stream during a video. The company last week launched "Watch" - a platform where it plans to surface original video series from a wide range of publishers and content creators. On both Facebook and Audience Network, more than 70 per cent in-stream video ads up to 15 seconds in length are watched to completion - most with sound on. "Using ...