Current News/Innovations

The potential move of Apple into streaming video could reshape an industry which is already feeling the impact from new players like Netflix . While Apple has not revealed any plans publicly, a report that the iPhone maker could spend a billion dollars on its own shows suggested more disruption for a sector seeing rapid changes. The move by deep-pocketed Apple would challenge entrenched services such as Netflix, YouTube , and Amazon Prime , which have been increasingly challenging the established media-entertainment world of Hollywood. Apple declined to comment on a Wall Street journal report on its billion-dollar budget for new content. Analysts consider original, exclusive content imperative for fielding a viable video streaming service, something that Apple has yet to do despite being early to market with an Apple TV set-top box linked to the Internet. "If Apple wants to stay relevant they have to go into the subscription streaming space, ...